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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A) Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
B) After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
C) Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
D) Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

2. LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A) Send the prospects an email to see if their email addresses are valid.
B) Ensure the Do Not Email field on the prospects is selected.
C) Add the prospects to a "Bounced Prospects" list for suppression.
D) Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

3. Select available Webinar Connectors

A) Webex
B) Demio
C) GoToWebinar
D) ReadyTalk
E) ClickMeeting
F) WebinarJam

4. What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A) Disable autoresponder emails on this form
B) PI Enable explicit bot protecting using reCAPTCHA
C) Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
D) Include "Not you?" link to allow visitors to reset the form

5. LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

A) Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
B) Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
C) Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
D) Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

Solutions: