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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. On an average, at what rate does data decay?

A) 2% per month
B) 2% per year
C) 20% per week
D) 12% per month

2. What is the CPS pricing model?

A) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
B) This model allows clients to purchase data based on the overall win rate of the campaign.
C) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
D) This model allows clients to purchase data on a cost per 1,000 impressions basis.
E) This model allows clients to purchase data on a cost per category agreement.

3. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to identify their highest-performing categories.
B) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
C) A client wants to review their data activation integrations.
D) A client needs a promotional category added to their taxonomy for a month-long sale.

4. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Media Discovery Report
B) Campaign Activity Report
C) Audience Usage Report
D) Buyer Exchange Report
E) Funnel Analysis Report
F) Audience Discovery Report

5. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect only personally-identifiable information, to correlate it within the DMP.
B) Collect and store only online interactions, as the DMP is an online platform.
C) Collect all data, regardless of granularity, to manage it within the DMP.
D) Collect strategic data points, designed to identify customer engagement.

Solutions: