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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?

A) Google Conversion Tracking
B) Google AdWords Editor
C) Google Analytics
D) Google Sponsored Listing

2. Jeff is reviewing his Google Analytics performance as seen in the figure below. If Jeff wants to create a chart that depicts new visitors only, what steps would he follow?

A) From the Pageviews drop-down menu, he would choose New Visitors and click Apply.
B) From the chart's drop-down menu, he would choose New Visitors and click Apply.
C) From the Advanced Segments drop-down menu, he would choose New Visitors and click Ap ply.
D) From the Overview fly-out menu, he would choose New Visitors and click Apply.

3. You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A) Any queries that search for "coffee cups" in quotation marks.
B) Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
C) Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
D) Only searches for "coffee cups" as it's using the exact match options.

4. Which of the following reports shows how many people saw the Google AdWords ad?

A) Reach and Frequency report
B) Comparison View report
C) Keyword performance report
D) Search query report

5. Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?

A) Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.
B) Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.
C) Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.
D) Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.

Solutions: