GCCC Strategic Communication Management Professional : SCMP

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GCCC Strategic Communication Management Professional Sample Questions:

1. At the end of a safety communication project, the measurement that would be the BEST indicator of success would be changes in:

A) Awareness.
B) Attitudes.
C) Behavior.
D) Knowledge.

2. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A) It will provide a location for employee profiles.
B) It will be a place to share company information.
C) It offers an online marketplace.
D) It builds connections and fosters collaboration.

3. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) Low probability, high potential damage
B) High probability, high potential damage
C) Low probability, low potential damage
D) High probability, low potential damage

4. When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?

A) A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget
B) A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan
C) Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans
D) Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology

5. Which of the following is an example of a quantitative research method?

A) Longitudinal studies
B) Case studies
C) Narrative research
D) Interviews

Solutions: