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Facebook Certified Community Manager Sample Questions:

1. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

A) Raise the issue to the most relevant point of contact internally
B) Open a conversation with the community member and discuss their concerns
C) Call the local authorities immediately to report the threat
D) Delete the comments and ban the community member from the Page

2. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Approve the post and close commenting to prevent political discussion
B) Decline the post with feedback to educate the celebrity on the group policy
C) Approve the post with a warning to the celebrity
D) Treat the celebrity according to the policy of the group
E) Adjust the rules to allow political content and generate more group engagement

3. A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)

A) Monitor sentiment across digital channels within the organization's area of focus
B) Send a message to each of the community members requesting their opinions of the proposed closure
C) Invite the community to submit their success stories so they can be shared with the national committee
D) Initiate a petition against the proposed closure and ask community members to circulate it widely

4. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?

A) Share the community guidelines in an announcement post
B) Comment on posts with links to the community guidelines
C) Remove members who have previously violated the community guidelines
D) Tag members in a post when they violate the community guidelines

5. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase video content across all platforms
B) Increase paid spend targeting young audiences on all platforms
C) Increase community moderation on all platforms
D) Increase influencer content across all platforms

Solutions: