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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration | 22% | - Integrate with Commerce Cloud - Connect to external systems using APIs - Integrate with Marketing Cloud - Integrate with Service Cloud - Integrate with Salesforce CDP |
| Strategies and Design | 16% | - Design loyalty program architecture and data model - Design promotion lifecycle and engagement strategies - Assess business requirements and define loyalty solution - Apply implementation best practices - Define points, benefits, and redemption processes |
| On-Going Loyalty Management | 10% | - Configure analytics, dashboards, and reporting - Manage program updates and enhancements - Monitor program performance and optimize |
| Loyalty Program and Process Configuration | 52% | - Configure permissions and security model - Set up currencies, points, and transaction processing - Set up tier models, qualification, and progression - Configure partner management and collaboration - Manage member enrollment, profiles, and preferences - Define incentives, experiential rewards, and vouchers - Configure foundational program settings |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Question #1
What are the three steps required to complete integration between Loyalty and B2C Commerce Cloud when using the reference cartridge?
A. Configure Loyalty Program preferences for B2C Commerce Site
B. Configure connected app named B2C Commerce Loyalty Connector
C. Install Loyalty Management for B2C Commerce Package
D. Add Loyalty Management for Commerce Cartridge
E. Configure connected app named B2C Loyalty Connector
Question #2
While designing an experiential Loyalty Program, what are the two recommended objects to be used as a best practice to track what type of activity the member has with the program?
A. Loyalty Ledger & Transaction Journal
B. Journal Type & Journal Subtype
C. Loyalty Member Currency & Transaction Journal
D. transaction Journal Type & Transaction Journal Subtype
Question #3
Northern Trail Outfitters would like to encourage sustained engagement with its brand over time, the company has created a Promotion that issues a bonus reward to members who make three purchases in a single month.
What type of Loyalty Promotion should the Administrator use?
A. Aggregate Promotion
B. Joint Promotion
C. Cumulative Promotion
D. Standard Promotion
Question #4
How is Loyalty Management data, including Loyalty Program, Loyalty Tier, and Member Benefits made available in Salesforce CDP?
A. Configure Loyalty Management Bundle Data Mappings.
B. Ensure Loyalty data is enabled and mapped in the CDP daily.
C. Configure Loyalty data in the CDP through S3 buckets (Cloud).
D. Configure the Loyalty Data Accelerator Package.
Question #5
A large retail company wants to award its customers 500 points when they join the Loyalty Program.
Which two configuration tasks below will be required to enable this type of award?
A. Create a Process rule that awards 500 points when the Activity Type ='Enrollment''.
B. Create a Benefit that adds 500 points when the new member reaches the Top Platinum Level tier.
C. Create a Transaction Journal with an Activity type of ''Enrollment'' that needs to be created when the customer signs up to join the Loyalty Program.
D. Create a Loyalty Partner and associate one of the Partner's products that must be purchased to award the
500 points.
Solutions:
| Question #1 Correct Answer: A,D,E | Question #2 Correct Answer: B | Question #3 Correct Answer: C | Question #4 Correct Answer: A | Question #5 Correct Answer: A,C |


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