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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sitemap | 18% | - Unified customer profile building - Web SDK implementation - Content zones configuration - Catalog and page mapping - Sitemap design and best practices |
| Topic 2: Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
| Topic 3: Segmentation | 18% | - Segment rules, filters and goals configuration - Segment performance reporting and analytics - Segment export and integration with Journey Builder - Segment creation and management |
| Topic 4: Setup & Administration | 6% | - Platform configuration and setup procedures - Identity system configuration - User attributes management |
| Topic 5: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 6: Data Integration | 14% | - ETL feed system implementation - Data flow management within and outside the platform - Event API usage and configuration - Salesforce Connector integration |
| Topic 7: Activation | 18% | - Open-time email campaigns - Campaign optimization and measurement - A/B testing setup and analysis - Campaign creation and execution - Mobile and server-side campaigns |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question #1
What is the rule criteria that you can use in the segment creation process?
A. Actions
B. Dimensions
C. Email click throughs
D. Social mentions
Question #2
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
A. Rule based testing
B. Variation testing
C. A/B testing
D. Time based testing
Question #3
What are two ways to populate the interaction studio catalog? [check]
A. Email pixel
B. Third-party integration
C. ETL Feed
D. Web sdk
Question #4
If you want to compare the completion of two objectives based on a filter, what report would you use?
A. Goal comparison report
B. Visitor behaviour report
C. Goal completion report
D. Referring sources report
Question #5
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
A. Directory
B. Catalog
C. Objects
D. Channel
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: A | Question #3 Correct Answer: C,D | Question #4 Correct Answer: A | Question #5 Correct Answer: B |


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