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Salesforce MC-201

MC-201

Exam Code: MC-201

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist

Updated: Aug 31, 2026

Q&A Number: 306 Q&As

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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Lead Management24%- Distinguish between the capabilities of, use cases for, and how to create different types of lists
- Define the capabilities of page actions
- Explain what a Grade measures and how grading is managed
- Explain the components and use cases of an automation rule
- Explain what a Score measures and how scoring is managed
- Define the capabilities of a completion action
- Identify the capabilities and use cases of custom redirects
- Define the capabilities of a segmentation rule
Topic 2: Visitors and Prospects8%- Describe the relationship between visitors and prospects
- Apply the appropriate plan of action using Prospect Audits given a scenario
Topic 3: Engagement Studio17%- Explain Engagement Program structure and capabilities
- Distinguish between the components of an Engagement Program
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages20%- Identify the capabilities, use cases and interpret reporting metrics for landing pages
- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
Topic 5: Email Marketing20%- Distinguish between an Email and an Email Template
- Distinguish between the metrics collected in Account Engagement email reporting
- Identify the capabilities and use cases for email given a scenario
Topic 6: Administration11%- Explain the relationship between Account Engagement and Salesforce
- Describe the capabilities of the Account Engagement Recycle Bin
- Illustrate how to create, edit, and map fields

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

Which three activities would make a prospect active?
Choose 3 answers

A. Clicking on a custom redirect
B. visiting a Marketing Cloud Account Engagement-tracked page
C. Opening a Marketing Cloud Account Engagement email
D. Sending an email to their assigned user
E. Submitting a Marketing Cloud Account Engagement form


Question 2

What is the main difference between automation rules and segmentation rules?

A. Neither will "unmatched" prospects
B. Automation rules run continuously; segmentation rules run once.
C. Segmentation rules do not run retroactively
D. Automation rules do run retroactively


Question 3

Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers

A. Ability to schedule the email
B. Sender options
C. Custom reply-to address
D. Recipient and suppression lists
E. Ability to send the email immediately


Question 4

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Choose one answer

A. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
B. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
D. Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.


Question 5

The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?

A. The prospect will receive the email Monday.
B. The prospect will receive the email Saturday.
C. The prospect will receive the email Friday.
D. The prospect will receive the email Tuesday.


Solutions:

Question 1
Answer: A,B,E
Question 2
Answer: B
Question 3
Answer: A,D,E
Question 4
Answer: C
Question 5
Answer: A

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