GCCC SCMP

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which action is MOST important in a leader's role for effective communication with employees?

A) Make information available so employees have the essential information to do their jobs effectively.
B) Provide information and feedback on individual performance only during formal reviews.
C) Ensure all communication flows through the executive leadership.
D) Provide organization information that is approved by executive leaders.

2. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Establishing a process for ongoing, two-way communication with all relevant interest groups
B) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
C) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
D) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences

3. Benchmarking is a critical element of communication research because it:

A) can take the place of primary research methods.
B) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
C) identifies communication practices that can be easily introduced into the organization with minimal modification.
D) contributes to the improvement of communication effectiveness by identifying best practices.

4. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To develop an internet strategy and monitor public opinion about the client and firm
B) To enhance the firm's reputation for accepting difficult cases
C) To take charge of the story line to ensure accuracy and a unified voice
D) To sway public opinion to the client's innocence before a jury is selected

5. Which of the following is MOST important for the successful integration of the communication function into an organization?

A) A detailed brand outline
B) A cross-functional communication committee
C) A comprehensive communication strategy
D) A mandate from senior leadership

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