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Google adwords-fundamentals

adwords-fundamentals

Exam Code: adwords-fundamentals

Exam Name: Google Search Fundamentals Exam Practice Test

Updated: Sep 12, 2026

Q&A Number: 160 Q&As

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Topics of AdWords Fundamentals Exam

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our AdWords Fundamentals exam dumps will include the following topics:

  • Measurement and optimization
  • Managing multiple accounts
  • Budgets and bidding
  • Language & location targeting
  • Account management
  • Ad formats
  • Keyword targeting
  • Performance, profitability, and growth
  • Introduction to AdWords
  • Campaign and ad group management

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Google adwords-fundamentals Exam Syllabus Topics:

SectionWeightObjectives
Bidding and Budgeting20%- Budget allocation and pacing
- Cost management and ROI
- Auction dynamics and CPC/CPM/CPA
- Manual vs automated bidding strategies
Introduction to Google Ads15%- Value and benefits of online advertising
- Google Ads ecosystem and structure
- Ad policies and compliance
- Understanding ad ranking and Quality Score
Measurement and Optimization20%- Optimization techniques for better results
- Performance reports and analysis
- Key metrics: impressions, clicks, CTR, conversions
- Conversion tracking setup
Account and Campaign Management25%- Targeting: keywords, location, language, device
- Account setup and navigation
- Ad group structure and organization
- Campaign types and goals
- Negative keywords and match types
Ad Formats and Creation20%- Writing effective ad copy
- Text ads, responsive search ads
- Ad extensions and their benefits
- Landing page experience requirements

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