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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ned has created a website that includes a pop-up window for new visitors when they visit his site.
The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?

A) No, as long as Ned's site isn't selling anything against Google's content policy.
B) Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
C) No, because the pop-up window offers a discount to Ned's website visitors.
D) Yes, because the pop-up window offers a coupon that's good for one day only.

2. Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
B) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
C) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
D) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.

3. Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

A) The company will pay for each click on the video's stop button, as video ads are being playing automatically.
B) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
C) The company will pay for each click to watch the video.
D) The company will pay for each click on the video that leads a user to the destination website.

4. Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.

A) Manual placements
B) Managed placements
C) Excluded placements
D) Automatic placements

5. Jane has an advertisement that needs to appear for users in Germany, France, Belgium, and
Spain. Before she approves the ad, Jane is curious about which locations receive the most queries for her keywords. With this information Jane could adjust her budget accordingly, per country.
What tool can Jane use to determine which locations receive the most queries for her keyword?

A) Region Targeting Tool
B) Google Insights for Search
C) Google Analytics
D) International Keyword Query Tool

Solutions: